Avid Pearl - St. Croix’s new Avid Pearl series of casting and spinning rods are designed for serious female anglers. Featuring grips designed to fit a woman’s smaller hand, decorative pearlescent abalone reel seat inserts and an attractive and durable “Fuchsia Metallic” finish.

Mojo Surf - St. Croix’s new Mojo Surf series are high-performance rods that sell for surprisingly affordable prices. Designed and built for hard-core surf anglers who fish in the most extreme conditions, these rods deliver rugged durability with the latest features and components.

St. Croix® Rio Santo - Designed and engineered in Park Falls, and handcrafted in St. Croix’s new manufacturing facility in Fresnillo, Mexico, the Rio Santo delivers all the quality and casting performance you’d expect from a St. Croix, at very affordable retail prices.

Legend Elite® - With 23 new models available including 19 salmon and steelhead rods St. Croix's top-of-the-line Legend Elite series employs the most advanced engineering and graphite obtainable to deliver the ultimate in lightweight, ultra-sensitive, super-strong performance.

Avid Series® Spinning - St. Croix has added 4 new Avid Series spinning rods designed for salmon and steelhead aficionados. New rods include float, noodle and center pin models.

Mojo Bass - St. Croix’s hot new Mojo Bass rod series just grew to 14 different technique-specific models with the addition of a 6' 8" medium power, extra-fast action casting rod for top water baits and a 7' medium-heavy power, fast action spinning rod appropriately labeled the “Power Spin”.

Imperial® - St. Croix® has introduced four 11-foot switch rods to their popular line of Imperial® fly rods for 2010. Designed for either single or two-handed casting, the new models feature fast-action, 4-piece blanks. St. Croix has also introduced three 10-foot fast-action fly rods.