People

Meet The Team The Schluter Family

32 pairs of hand made each st. croix rod

It takes a lot of hands to produce a St. Croix fishing rod — 32 pairs to be more precise… and sometimes more. The point is that every rod we manufacture is carefully crafted, assembled and tested by passionate professionals who want to ensure you have the best fishing experience possible. Get to know the men and women behind the St. Croix brand.

Lori Theis

Lori Theis

Paint Inspection

"The paint on the rod should shine off the water."

Julie McKay

Julie McKay

Fishing Team Lead

"I treat every rod like it's my first"

Bill Koening

Bill Koening

Blank Fabrication Team Lead

"True craftsmanship comes with years of experience."

Ronda Farina

Ronda Farina

Blank Painting

"We aim to be flawless on every rod."

Charlie Bolton

Charlie Bolton

Blank Sanding

"The integrity of each rod depends on me."

Diana Bell

Diana Bell

Blank Inspection

"I accept nothing but perfection on each rod."

Karrie Smith

Karrie Smith

Shipping & FGW Team Lead

"I take care of your rod - I know it's an investment."

Jason Brunner

Jason Brunner

Director of Engineering

"We are always looking for the next challenge."

Cathy Thums

Cathy Thums

Homewinder

"I travel 40 miles each way to pick up rods."

Linda Hill

Linda Hill

Bagging

"It's on me to make sure these rods stay protected."

Justina Edwards

Justina Edwards

Winding

"Attention to detail is crucial."

Maggie Jeffers

Maggie Jeffers

Handle Assembly

"I ensure St Croix’s standards are met every day."

Tom Robinson

Tom Robinson

Handle Fitting

"I love showing people how much care goes into their rods."

Dan Scherwinski

Dan Scherwinski

Customer Operations

"I love to hear the different fishing adventures and then help get the right rod into our customers hands for their fishing needs."

Erin Sands

Erin Sands

Inventory Specialist

"Our employees take pride in their work, no matter their role."

Ken Boness

Ken Boness

Tour Guide

"Hearing our customers' stories reminds me why I do what I do."

Greg Langrehr

Greg Langrehr

Customer Guide

"We have the most loyal customers that believe in us."

Al Murphy

Al Murphy

Engineering Assistant

"Innovation is our specialty."