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News From St. Croix

Welcome to the newscenter for St. Croix Rods. Here you can find news, stories, updates and product information released throughout the year. If you would like to receive the quarterly St. Croix newsletter, the sign up to the left will add you to the mailing list. 


The Crankmaster General

Crankbait virtuoso Stephen Browning finds undying soulmate in St. Croix Legend Glass
The Crankmaster General

Park Falls, WI (December 9, 2016) – He knew it on the first cast; no slick salesmanship required. This rod was clearly different than any glass he’d ever known. It palmed better. The balance was there. But it was the sensitivity that made this fiberglass…


Legendary Performance Perpetuates

St. Croix wows the crowd with the technologically-advanced Legend Tournament Inshore and receives 2017 Best Saltwater Rod award
Legendary Performance Perpetuates

Park Falls, WI (August 15, 2017) – Inshore anglers don’t have much time to contemplate. A slow and steady push-pole through a saltgrass marsh can turn into a scramble to make a seamless cast before your quarry forever spooks. To engender the perfect cast, the…


Passing It On

NEW St Croix Imperial USA proves perfect for passing along the fly-fishing tradition
Passing It On

Park Falls, WI (June 22, 2017) – The term back in the day is spoken by older generations to describe how things used to be. Depending on the age-gap, the saying may seem like hyperbole, but when it comes to fishing rods, back in the day really…


Appreciating the Appreciators

Open invitation to St. Croix's annual Customer Appreciation Day
Appreciating the Appreciators

The day you take your St. Croix Rod home, you’ve become a part of an elite group of anglers — you’re a St. Croix Rod family member. Each year, St. Croix puts on one heck of a party to celebrate the…


Big Risk in a Small Town

Gordon Schluter of St. Croix Rod inducted into Fresh Water Fishing Hall of Fame
Big Risk in a Small Town

One of the many programs of the Freshwater Fishing Hall of Fame, based in Hayward, Wisc., is recognizing individuals, organizations and institutions who have made significant and lasting contributions to the sport and heritage of freshwater fishing. That criteria certainly applies to St. Croix&rsquo…


There’s an Icon in Eyecon

A quartet of techniques – and their counterpart St. Croix rods – to seize walleyes
There’s an Icon in Eyecon

For states with closed walleye seasons, the gap between when the ice is too treacherous to traipse and legal fishing begins anew can be a painful one. During that bleak span, however, walleye fishing strategies are built, trips booked, reels spooled and tackleboxes replenished.   …


Partnering with the “Proving Grounds”

Two legendary names in fishing – St. Croix Rod and Angler’s Inn – unite to offer the pinnacle in bass fishing
Partnering with the “Proving Grounds”

Park Falls, WI (March 24, 2017) – Proving grounds. It’s where companies go to push the envelope in product development, punishing and testing gear to the nth-degree. Say, for example, you wanted to produce the most cold-tolerant car battery on earth. You’d be…


Crank Without Limits

New 8’ 8” St. Croix Legend Glass cranks the deepest and casts the farthest
Crank Without Limits

Park Falls, WI (March 30, 2017) – A groundswell of support from tournament anglers in 2016 prompted B.A.S.S. to modify a long-standing rule that previously limited rod length to 8-feet. Competitive black bass anglers pulling oversized swimbaits or uber-deep diving crankbaits, as well as smallmouth…


Go Deep Up Shallow

St. Croix Avid Inshore yields the sensitivity and casting distance for pressured saltwater species
Go Deep Up Shallow

Park Falls, WI (March 14, 2017) – Inshore opportunities abound throughout the Southeast, where anglers target a variety of species every month of the year. Possibly no location receives more attention than Florida’s fabled Mosquito Lagoon and the surrounding waters of the Indian River, where…


A Student of the Lake

St. Croix’s Jesse Wiggins fishes with an open-mind and the Best Rods on Earth
A Student of the Lake

Park Falls, WI (March 8, 2017) – A great football coach once said, “The more you know the better you play.” Makes perfect sense... Picture a quarterback pouring over film, banking to memory the formations and tendencies of a formidable defensive secondary. Heck, the field…


Of Muskies, Misconceptions, and Spinning Tackle

St. Croix goes off the grid with new Premier Musky Spinning Rod
Of Muskies, Misconceptions, and Spinning Tackle

Park Falls, WI  – This isn’t about the poor sap caught on camera with his spinning rod upside down. What matters is that the dude’s heart’s in the right place. He’s fishing. Not golfing, bowling or…


Trollers Rediscover Their Sensitive Side

St. Croix’s five new Eyecon trolling rods let walleye anglers see, feel and CATCH what they’ve been missing
Trollers Rediscover Their Sensitive Side

Park Falls, WI (February 20, 2017) – Unpredictable? Oh yeah. Fickle? Goes without saying. Heck, why don’t we just simply call ‘em plain ol’ picky and be done with it. And if you target what is arguably North America’s choosiest (and…


Casting for School Pride

Oak Mountain High School Fishing Team puts St. Croix’s BASS X to the Test
Casting for School Pride

Yes, football is still king of High School sports, at least in the South. However, many students who play under the Friday night lights are standing on the deck of a bass boat early the next morning, their school colors splattered across a bass fishing…