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News From St. Croix

Welcome to the newscenter for St. Croix Rods. Here you can find news, stories, updates and product information released throughout the year. If you would like to receive the quarterly St. Croix newsletter, the sign up to the left will add you to the mailing list. 


The Switches of Southwick: Ice Anglers Choose St. Croix Rods

Recent surveys reveal St. Croix Ice Rods the preferred brand of hardwater anglers
The Switches of Southwick: Ice Anglers Choose St. Croix Rods

Park Falls, WI (03/12/2014) – Southwick Associates, the nation’s premier outdoors market research firm, has announced the brands anglers purchased most frequently in 2013. Results were compiled from the 18,559 internet-based surveys completed by anglers who volunteered to participate last year in Southwick Associates’ AnglerSurvey…


The Rod Files

Expanded demand for USA-built rods and Legend Xtreme prompts positive growth
The Rod Files

The year was 1964. Bellbottoms, bouffants and the Beatles were all the rage. Martin Luther King Jr. had just received the Nobel Peace Prize. And Cassius Clay had delivered his decisive TKO of Sonny Liston. On the fishing front, Spoonplugging was hot off the presses, penned…


Gypsy Settlement

Florida’s Gypsy Angler pitches tent in Park Falls, Wisconsin,
and strikes rod deal.
Gypsy Settlement

The term “gypsy” often gets a raw deal. Used derogatively, the label evokes notions of nomadic merchants peddling questionable goods and services from village to village, leaving an oil slick of hoodwinks and abracadabras. That’s the ugly image. Certain villagers in…