Best Rods on Earth Best Rods on Earth
Factory Store Factory Store Rods
Factory Store

Visit Us!

Visit us in Park Falls at our full-line retail store.

Store Hours:
Monday - Thursday 7am - 6pm
Friday 7am - 7pm
Saturday 7am - 5pm
Sunday 7am - 2pm

Closed Easter, Thanksgiving and Christmas

Directions >

Factory Store

Stop in for rods, reels, accessories, lures - even live bait.

If ever you're in our neck of the woods, we'd be hurt if you didn't stop by and say hello. Besides a handshake and some good fishing karma, you will find our factory store to be a future destination stop on your way to the lake, river or cabin.

What will you find? Easy. You'll find a whole line-up of St. Croix rods to check out. A whole line-up of St. Croix reels to match. Not to mention, St. Croix clothing, gear, hats and accessories. But that's not all. Our store stocks many of the most popular lures, terminal tackle, line and accessories that any good tackle shop carries. In fact, we have a huge selection of musky lures - proven on our own homewaters by our own musky wackos.

The store is situated right next to our factory — where we have an observation window. That's right - you can watch genuine St. Croix factory people making rods right under your nose. It's really something - in case you were ever curious what handcrafted in the USA meant.

So, if you're headed up North - pull out your map and mark Park Falls in red. A little side trip would do you good. But bring your wallet - few escape without seeing something they can't live without. Who knows, you might be able to get a couple of the guys in the shop to share a local fishing spot or two. Well, OK, maybe that's pushing it.

St. Croix is located in Park Falls, Wisconsin on Highway 13, just north of Hwy. 70 between the towns of Fifield and Butternut.