ENGINEERING
When you set out to uncover what makes a St. Croix different from other rods, you need look no further than the engineer sitting right beside the rod designer. It’s a partnership that’s produced such breakthroughs as St. Croix’s exclusive Integrated Poly Curve® and Advanced Reinforcing Technology.™ Rod performance is only as good as the design behind it – and rest assured, before we even think about sending a rod through for production, we make sure we spend as much time as necessary in the design department to assure that every St. Croix rod is engineered and developed to outperform all others.
Integrated Poly Curve® (IPC®) Technology
Developed exclusively by St. Croix, Integrated Poly Curve® (IPC®) tooling technology has rapidly become the engineering leader in rodmaking. Designed to eliminate all transitional points in the rod blank, IPC-engineered rods feature smoother actions, increased strength and greater sensitivity.
Advanced Reinforcing Technology™ (ART™)
Advanced Reinforcing Technology™ (ART™) is an exotic carbon fiber material that adds a magnitude (10X) of strength with virtually no increase in blank diameter or weight. ART significantly improves the hoop strength of the blank by preventing it from deforming or “ovaling” under a severe load, such as a powerful hook set or fish battle. ART is also a critical part of our slim-profile ferrule design.
TECHNOLOGY
Never underestimate the power of a machine. Or a dozen.
Step inside our Park Falls factory and you’ll find a battery of machines – machines developed and built right here. Tools most rod makers would never take the time to build let alone use. Lasers for perfectly aligning and checking grips and guides. Tools of vicious torture to assure every rod is worthy of the laser aligned St. Croix logo it will wear out the door.
SHIM TECHNOLOGY
The precision assembly of a urethane shim into the reel seat using 3M® Scotch-Weld glue is an exclusive technology of St. Croix. This improves sensitivity, reduces weight and eliminates loose reel seats. It’s a vastly superior material over cardboard shims or masking tape commonly used on other rods.
LASER-GUIDED TECHNOLOGY
St. Croix employs several laser-guided machines throughout its manufacturing process. Laser-guided equipment assures perfect placement, alignment and straightness. There is really no replacement for the human element.
CRAFTSMANSHIP
There’s more. It’s called the human touch.
There is really no replacement for the human element that comes with the manufacturing of every St. Croix. People dedicated to making sure each and every rod is built with pride. The same people who take the time to make sure every step of the way no corner is cut. Period. The passion and pride that go along with making a St. Croix rod is second to none.

















