SO MUCH GOES INTO A ST. CROIX ROD SO YOU CAN PULL SO MUCH OUT WITH ONE.
Examine a St. Croix rod closely and you’ll find a wealth of innovations and craftsmanship. But, in light of the fact you’d rather be fishing than sitting over a microscope, allow us to explain what makes a St. Croix rod so special. The journey begins in Park Falls, Wisconsin and eventually leads to Fresnillo, Mexico. It is in Park Falls that a rare combination of blazing technology and genuine handcraftsmanship come together to make incomparable fishing tools. A tradition that continues for a select series of rods in Fresnillo.
THE SILICON VALLEY OF FISHING – IMAGINE.
Anglers often think of Park Falls as a high-tech
mecca. After all, there is nowhere else incorporating
St. Croix’s proprietary ART™ and IPC® technologies.
Likewise it’s here, and only here, that rod designers
stand side-by-side with engineers bringing their
ideas to fruition so smoothly. It’s here you’ll also find
the software St. Croix developed so blanks are built to
the highest standards in the industry – a tactic that
is the foundation leading to superior performance and
durability. Laser micrometer and laser alignment
machinery assures every guide and handle is put on
perfectly straight. There are rod-building tools here
that other rod builders can only dream about.
Of course, you can plug in a bunch of machines anywhere there’s electricity. What’s at the heart of a St. Croix rod is the time-honored blend of technology and handcraftsmanship. In Park Falls, over thirty pairs of hands contribute to three dozen different steps before a St. Croix rod is deemed ready to charge into the world looking for action. Thirty pairs of hands attending to every last minute detail. Thirty pairs of hands making sure a rod doesn’t leave Park Falls until it’s ready to take on any fish in the world.
SEE FOR YOURSELF.
BETTER YET, FISH IT FOR YOURSELF.
If you’re ever in Park Falls, feel free to swing by and
see how a St. Croix rod comes to life. After a thorough
testing (of the rod), we’d be happy to hook you up with
one of your own to try out wherever you see fit.
Of course, there are only so many hands in Park Falls, Wisconsin and over the years, the undeniable value of St. Croix rods has meant more and more people have wanted to fish one. Which means every year, more and more rods leave Park Falls for waters throughout the world. Well, it’s gotten to the point where we simply can’t make enough in our Park Falls factory. It’s a small town. (And we’d like to keep it that way.) Faced with a decision of opening another factory or outsourcing to Asia, we concluded the only way to insure a St. Croix rod remains a St. Croix rod was to construct a second factory in Fresnillo, Mexico. If you happen to be traveling through Fresnillo, you’ll find an almost mirror facility to our state-of-the-art Park Falls operation – same equipment, same manufacturing procedures and the very same quality control protocols. Our Fresnillo facility manufactures a select group of rods that are designed and engineered here in Park Falls. These rods offer the chance for an even greater segment of the fishing population to get their hands on a St. Croix. Rod models currently manufactured in Park Falls will continue to be made in Park Falls. By making sure all our rods are “Handcrafted in North America,” we are able to continue providing anglers with the best value in angling.
